Chief Financial Officer
Josh is a true New Yorker-- he even roots for the Mets. But he has lived in Manhattan Beach for over a decade, so now his life is caught somewhere in between. He tries to teach his children about accounting, but they are more interested in surf lessons. Though he wears a Billabong t-shirt to meetings, he dresses it up with a sport coat.
Finance and accounting may sound boring to the untrained mind, but Josh brings the flair as Blueprint’s CFO. Josh has a deep understanding of accounting standards, investment banking, and the M&A process. He graduated from Tulane with a degree in Accounting and he started his career working in the capital markets audit practice of a Big Four Accounting Firm in NY. When he moved to LA, Josh served for over a decade as CFO of a financial services firm that offered investment banking, consulting, and asset management services. Josh enjoys outdoor activities, traveling with his family, and a good conversation about debits and credits.
Carolina was born in New Orleans, forged a successful marketing career in Manhattan, and now lives on the beach in Santa Monica. Southern charm mixed with New York intensity and a laid back California vibe - that’s the recipe for a marketing guru.
Leading Blueprint’s marketing team taps into Carolina’s extensive background and experience in launching new products, developing strategic marketing plans, and driving growth at consumer product companies such as Unilever, Revlon, and Beachbody. Carolina received her degree in Economics and International Relations from Georgetown University and her MBA from Columbia Business School. In her spare time, she enjoys playing beach volleyball and trying valiantly to not fall off a stand-up paddle board.